The Week In Magazines: July 16 - 23

Lonely Planet magazine gets redesign

Lonely Planet’s monthly travel magazine was re-designed and re-named Lonely Planet Traveller.The new look magazine has been given a comprehensive cover-to-cover revamp, including new fonts throughout, a pared-down colour palette, a revised flat plan and new content and sections. It also comes in a larger size and is priced at £3.80 – the new issue hits newsstands later this week with a free San Francisco Pocket Guide.


 

What? Car and Mumsnet join forces to launch Mumsnet Cars

What Car? and Mumsnet joined forces to launch new online channel Mumsnet Cars.The new car review section will sit on the Mumsnet site and combines What Car?’s expert advice with user-generated comments from the Mumsnet community. It is aimed at parents researching their car purchase and the site includes a tool to calculate the value of used cars, as well as advice on buying, selling and running a car.


 

Radio Times Olympic Games special gets TV campaign

Radio Times published a special bumper issue ahead of the Olympic Games that will be backed by the magazine’s first TV campaign in six years.The new issue contains an extra 72-page magazine containing a comprehensive TV Guide to all 16 days of action at the Olympics. It will be supported by a 10-second TV advertising campaign – the title’s first since 2006 - with primetime spots running on ITV1 and C4 from 20 July. The advert features a swimmer so engrossed in her copy of Radio Times that she forgets to turn up for her race.


 

Country Living announces campaign to support rural businesses

Country Living magazine launched a campaign to raise awareness about the financial impact the wet British summer is having on rural businesses.Three major country shows have been axed – including the CLA Game Fair, the Mitsubishi Motors Badminton Horse Trials and Great Yorkshire Show - costing small businesses millions of pounds in lost revenue. In response, Country Living has created the ‘Show Support’ online directory of exhibitors to encourage people to support the rural economy by buying from the small makers and producers listed there.


 

Immediate Media Co to publish Alphablocks magazine

Immediate Media Co launched a new children’s educational magazine called Alphablocks.The new title is aimed at pre-schoolers aged 3-5 years and is based on the CBeebies TV programme of the same name. The magazine aims to encourage children and their parents to read and make words together, encouraging them to make a confident start in reading and writing.


 

ELLE launches Beauty Awards 2012

ELLE got its annual beauty awards by inviting readers to vote on the best products for 2012.Alongside the reader vote, this year’s winners will be chosen by a panel of esteemed judges including professional make-up artist Lisa Eldridge, hair stylist Luke Hersheson, cosmetic dermatologist Sam Bunting and beauty blogger Tanya Burr. Ten finalists will be named from more than 60 brands in skincare, haircare, body, make-up, nails and fragrance categories. The full list of winners will be announced will be announced in the November issue of ELLE, which goes on sale October 3.


 

BBC Music Magazine birthday fanfare kicks off 2012 BBC Proms

A three-minute fanfare commissioned by BBC Music Magazine to celebrate its 20th anniversary received its world premiere as the very first piece played at this year’s First Night of the Proms. Canon Fever, which debuted last Friday, was written by leading composer Mark-Anthony Turnage, whose works include Twisted Blues, Blood on the Floor and last year’s hit opera Anna Nicole. A special recording of the piece -  performed by the brass and percussion section of the BBC Symphony Orchestra at Maida Vale studios - will feature on the cover CD of BBC Music Magazine’s 20th anniversary September issue.


MacFormat celebrates 250th issue with redesign and new iPad edition

MacFormat celebrated its 250th issue with a new-look print magazine and the launch of a new interactive iPad version.The redesigned magazine has been made easier to read, with a more user-friendly layout and new sections. Editorial includes ‘Improve’ for practical Mac advice; ‘AppleTalk’ for engaging with the Apple community and ‘Rated’, with reviews of the best apps and kit for Apple devices. The accompanying iPad edition is being created in HD, with swipe-through images, and video tutorials and reviews.

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