Dennis Publishing launches Cyclist
Dennis Publishing launched a new magazine called Cyclist.The monthly, road cycling magazine will be available in print and enhanced iPad app format and goes on sale 19 September, priced £5. The launch of Cyclist will be supported by a £500,000 marketing campaign, which includes multi-platform support, targeted advertising and sampling opportunities, and significant promotion at key retail outlets.
Electronic magazine hits the newsstand
Future unveiled plans that would see it publish a new one-off music publication. Electronic is the publisher’s first title in the dance music genre and will feature classic electronic bands of the last 50 years, alongside the most exciting new music. The one-off £7.99 magazine comes with a free CD, which has been compiled by Mark Jones, the host of BBC 6 Music programme Back To The Phuture.
ELLE publishes new Collections title
ELLE published the Autumn-Winter edition of ELLE Collections. AW12 contains exclusive photography, insider interviews and commentary from leading industry experts on the latest upcoming fashions. ELLE UK visited 230 shows in four cities, sourced 25,000 images and spent 10 weeks editing the collectable title. Editorial also includes interviews with the five most influential people in fashion and an edit of the top shows and trends, designers and models.
Hearst Magazines UK unveils first major cross-brand beauty study
Hearst Magazines UK unveiled its first major piece of cross-brand beauty research with an in-depth look at how its audiences interact with the fragrance market. The study used a sample of 15,000 consumers from across the publisher’s portfolio of brands and aimed to identify drivers to purchase, customer journeys and the role different media play in fragrance consumption. Key findings show that designer brands not celebrity endorsements hold sway over consumers and women spend more money on fragrance gifts when buying for their partner.
Stylist publishes first augmented reality issue for Olympics
Stylist published its first augmented reality issue as part of its Olympics special edition. The magazine has teamed up with Blippar to produce an interactive front cover featuring Team GB’s synchronised swimming team that comes to life when scanned by a tablet or smartphone. Elsewhere interactive editorial in the magazine allows readers to get their very own daily Olympic leader board, wear and Tweet the fashion shoot’s outfits and try out new hairstyles.