Bauer Media has launched a new monthly magazine called Wonderpedia.
The new title, which carries the strapline ‘Discover something new’, is aimed at a core target demographic of ABC1 men aged 25-54 that are intellectually curious.
Its launch will be supported by a significant marketing campaign, valued at over £1 million and from 10th May a free special preview issue of the magazine will be distributed to over 200,000 consumers.
The website wonderpediamagazine.co.uk will be launched in tandem with the magazine to build an interactive relationship with consumers and to drive subscriptions.
Paul Keenan, Chief Executive Bauer Media, said: “Bauer Media continues to invest in great magazine products and the launch of Wonderpedia magazine further demonstrates its commitment to provide engaging content to a range of audiences.
“Wonderpedia is entering into a strong knowledge category and is unique in its tone and the way it offers a wide breadth of content differentiates it from existing UK magazines.
"It represents a fantastic opportunity for advertisers to connect with a group of engaged and educated male consumers.”