Centaur Media has chosen Abacus e-Media’s innovative ADvance platform to run its circulation and fulfillment activities.
The cloud-based platform allows B2B and consumer publishers to sell and manage their print and digital subscriptions, registrations and events in a single system.
Centaur will operate ADvance using an in-house team with additional capacity and support provided by Abacus’ services division.
Tim Potter, Managing Director of Business Publishing at Centaur Media, said: “The relationship with Abacus is a fundamental component of Centaur’s digital strategy.
“The move to ADvance takes this partnership to a new level. Using the platform we’ll be able to get a complete view of customer activity across our brands and delivery platforms and use this data to rapidly develop new offers, products and services.”