Condé Nast has unveiled plans that will see it provide advertisers with ad-specific metrics for its portfolio of tablet editions from June onwards.
The publisher -in collaboration with Adobe - will offer issue specific data eight weeks after the on sale date.
Metrics will include circulation, engagement, which includes total content views and average views per page, and ad performance.
The data will be available to all advertisers who have placed ads incorporating a weblink or who have taken a premium ad opportunity.
Nicholas Coleridge, Managing Director of Condé Nast, said: “This is an important step, and one which will become increasingly significant as consumer scale from more brands on more devices continues to increase.”
Condé Nast also plans to release additional tablet advertising metrics later in the year along with the findings of a study into audience engagement with print magazines.