Look magazine is launching a major multi-platform street style franchise driven by user-generated content.
The 'Look What I’m Wearing’ section is a new addition to look.co.uk where users can share street style photography and get fashion inspiration from their peers.
Visitors are able to like and comment on images uploaded by other users and discover where they purchased their outfits.
The new editorial addition will also launch in print on 15 May.
Julie Lavington, Look publishing director, said: “We know from research that women look to other women for fashion inspiration, and we’re tapping in to this with Look What I’m Wearing.
“It will be a major new franchise, providing a daily online destination, a weekly event in print and snackable content on our social networks.”