The majority of publishers will adapt their content to produce mobile editions within the next two years, new research has found.
The study by the Specialist Media Show found that half of consumer publishers have mobile apps, and that this figure is expected to rise to two-thirds within two years.
While B2B publishers have been slower to launch apps – 30 per cent currently have an app – they are better at holding their cover price on digital editions.
The survey also found that ecommerce is a growing revenue stream for UK publishers. Currently, 37 per cent of consumer publishers sell merchandise online from their own stock and 25 per cent have commission agreements with retailers.
B2B publishers are also selling digital goods such as reports, and 39 per cent were found to generate revenue from ecommerce.
To find out more about the survey visit the Specialist Media Show website, which contains details of the event taking place on May 24 at ThinkTank, Birmingham.
If you are atetnding the event, make sure to drop by the PPA stand!