Immediate Media Branded Content has won the contract to publish the Scout Association’s bi-monthly volunteers’ magazine called Scouting.
The initial three-year contract covers print, digital and tablet formats and also includes the production of a 32-page Get Active! activity supplement, as well as a designated volunteers’ microsite.
The 68-page glossy magazine and accompanying activity supplement will be sent to over 100,000 Scout Association volunteers.
Hilary Galloway, Head of Creative for the Scout Association, said: “Our refreshed bi-monthly publication will be a more natural fit with the seasons and the way our movement operates.
The digital versions will focus on interactive and peer-derived content and bring the Scouting adventure to life online.”
The first issue of Scouting and Get Active! to be produced by Immediate Media Branded Content will be delivered in August 2012.