Tablet advertising is set to rise by 160 per cent in the US year-on-year.
Revenues will soar to $2.6bn (£1.67bn) up from $1.2bn in 2011, according to new research by the Online Publishing Association (OPA) and Frank N Magid Associates.
The study also found that more than one in three tablet owners were likely to take action after seeing a tablet advert – 38 per cent of tablet users have made a purchase.
A further 29 per cent of tablet users felt compelled to research products after seeing a related tablet ad, with another 23 per cent admitting to clicking on a tablet ad.
Pam Horan, President of the OPA, said: ““The survey showcased great opportunities for advertisers as. We also found that tablet users purchased an average of $359 in products from the device in the past year.”
“The growing base of tablet users is also showing a healthy appetite for paid content with 61% having purchased tablet content in the past year.”
The survey also found that current US tablet adoption is at 31 per cent or 74 million users and is expected to reach 47 per cent or 117 million users by the second quarter of 2013.