New research has found that 40 per cent of UK magazine buyers prefer to read magazines in print format.
The study, carried out by YouGov SixthSense, analysed several aspects of consumer behavior.
It found that women have a “strong affinity for print”, with 45 per cent of those surveyed preferring it to digital.
Forty-one per cent of women said they liked the look and feel of printed magazines and 36 per cent said they liked the "convenience" of print magazines.
When it comes to digital, just over 11 per cent of magazine buyers read magazines - both online and in print and 9 per cent are reading more online.
The study also found that men are three times as likely to read more online compared with women (15 per cent versus 5 per cent).
However, cost and busy lifestyle were found to have more of an impact on print magazine sales than digital versions.
YouGov SixthSense Research Director James McCoy said: “Preference on this scale suggests that magazines still have a healthy future in print, although prospects vary by sector according to the attitudes of different reader groups, and this will inevitably change over time.”
More details on the YouGov findings can be found here.