Connect Communications takes Unfiltered magazine onto the iPad

By : PPA Communications

Connect Communications has launched a fully-interactive version of the Scotch Malt Whisky Society magazine Unfiltered.

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The iPad magazine contains previously unseen content for the society's 26,000-strong membership and also opens the magazine up to non-members for the first time as it will be sold via the Apple Newsstand.

Editorial includes videos, interviews and features, 360-degree photography, interactive maps and hidden extras.

Richard Croasdale of Connect Communications said: "We knew from the outset that we wanted to avoid a flat reproduction of the print magazine – our readers expect us to be more imaginative.

“So we've fundamentally rethought what Unfiltered can be and how readers can interact with it and we’re confident that Unfiltered has once again set the benchmark for its peers.”

To download the iPad version of Unfiltered click here.

 

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