Immediate Media Co has created an innovative new magazine app for the University of Bristol, which uses the latest augmented reality technology to inform A-Level students about higher education.
Entitled Discover More, the 24-page bi-annual publication and app showcase a range of interesting fields of research and other activities that take place in the UK’s leading universities.
Alongside an animated front cover, a number of features within the magazine can be brought to life with a smart phone.
Content includes a cow that smiles when stroked, video footage of an erupting volcano and bees that turn into interesting facts when touched.
Julie Williams, Director of Immediate Media Branded Content, said: “I’m delighted that we’ve been able to create this fantastic product for the University of Bristol.
“The augmented reality technology allows readers to access a range of exciting ‘hidden’ content throughout the magazine, and clearly demonstrates the University’s commitment to communicating to prospective students through truly innovative multi channel platforms."
The first issue of Discover More is being distributed to sixth forms across the UK to coincide with the start of the summer term,