Stylist is publishing its first augmented reality issue as part of its Olympics special edition.
The magazine has teamed up with Blippar to produce an interactive front cover featuring Team GB’s synchronised swimming team that comes to life when scanned by a tablet or smartphone.
Elsewhere interactive editorial in the magazine allows readers to get their very own daily Olympic leader board, wear and Tweet the fashion shoot’s outfits and try out new hairstyles.
They can also watch exclusive extra video including actress Jessica Hynes in the comedy Twenty Twelve, buy from the trainer Style List and vote on columnist Lucy Mangan’s Olympic thoughts.
Stylist Editor Lisa Smosarski said: “We knew we wanted to do something really special to mark one of the biggest moments in British history and when we spoke to the Blippar team it became apparent they could help us create something innovative that would totally engage our readers and celebrate this incredible event.”