Wallpaper* is launching a new fragrance in a collaboration with German publisher Gerhard Steidl, fashion icon Karl Lagerfeld and perfumer Geza Schoen.
Paper Passion has the scent of of freshly printed books and was created by Schoen with five ingredients, including ethyl linoleate and a selection of woody components.
The packaging, designed by Lagerfeld, is a real book with a hidden cut-out compartment to house the perfume bottle in the middle.
In the front of the book are short essays on the subject of paper by Lagerfeld, Schoen, German author and artist Günter Grass, and Wallpaper* Editor-in-Chief Tony Chambers.
“Wallpaper* has for the past three years brought together designers, craftsmen and manufacturers to create unusual and remarkable works for our annual Handmade exhibition,” said Chambers.
“This collaboration is one of our best: an extraordinary fragrance with beautiful packaging. A bottle in a book. A book in a bottle.”
Paper Passion costs £68 and is available at selected stores.