Future has announced that HMV will be the headline sponsor for this year’s GamesMaster Golden Joystick Awards.
The awards celebrate the very best in the gaming industry and are the only annual awards voted for by gamers.
In addition to headline sponsorship, HMV is also putting its name to the One to Watch award, which recognises the most exciting games that have yet to be released.
James Kick, Associate Publisher of the HMV GamesMaster Golden Joystick Awards, said: “We're delighted to have HMV on board.
“The extensive voting campaign and amplification of the awards across our own media as well as that of our partners, means a headline slot is perfect for a retailer.”
This year’s ceremony will take place at the Westminster Park Plaza on Friday 26 October.