Grazia to launch on the iPad

By : PPA Communications

Grazia is launching a paid-for iPad edition this autumn.

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The weekly digital edition will include all the content from the magazine as well as interactive and video content.

It will also enable users to buy items directly from the magazine and social media links that allow readers to share the content.

Abby Carvosso, Managing Director for Bauer Media lifestyle magazines, said: “Grazia has always been brave, bold and innovative and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting.

“We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages.

“This great new editorial product will allow premium, upscale brands innovative new advertising opportunities and the chance to access the unique power of Grazia to make their products sell out.”

Publisher Bauer Media has released other titles on the Apple tablet, including Empire, Today’s Golfer and Motorcycle News.


 

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