IPC Media has agreed a deal with Smashbox Cosmetics to become the headline sponsor at Look’s high street catwalk event called The Look Show.
The sponsorship forms part of a six-month partnership with the magazine brand as LA-based Smashbox Cosmetics expands its UK presence.
The Look Show will feature a virtual shopping wall, where consumers can purchase products using an augmented reality phone app from Blippar.
Smashbox Cosmetics will also take centre stage on the catwalk.
Julie Lavington, Look Publishing Director, said: “Look readers have a veracious appetite for beauty and the Smashbox Cosmetics brand is perfect for them.
“This partnership is all about creating excitement and theatre around Smashbox Cosmetics, and will have readers raring to try it out.”
The Look Show will take place on Saturday 6 October at the Royal Courts of Justice, London.