IPC Media has appointed Michelle West, Omnicom Media Group’s former head of creative solutions strategy, as strategic business development director within IPC’s Central Sales department.
West started her career in planning at OMD UK, where she worked primarily on the PepsiCo business.
Her other positions include business and marketing roles at M2M and centrally within Omnicom Media Group (OMG), where she built and led the Creative Solutions division across all of the network’s agencies.
West will report to Ian Tourne, Corporate Advertising Director at IPC Media, and will work alongside Lisa Batty and Dan Coleman.
“Michelle’s appointment completes the strategic business development team,” said Tourne.
“Her wealth of experience and enthusiasm will be of huge benefit to the team and we welcome her on board.”