The iPad edition of T3, Future's gadgets and technology title, has become the first brand to produce an ABC Digital Publications Certificate.
The new certificate has been developed to provide an audited measure of circulation for publications that do not fall within the current definition of a digital edition, which must have at least 95% in common with its print counterpart.
T3’s Tablet edition, which was named Digital Product Of The Year at the PPA Awards 2012, contains distinct content from the magazine including specific interactive advertising.
The edition's ABC-audited circulation for the period January to June 2012 was registered at 17,682. Future said the issue-by-issue breakdown shown on the certificate revealed circulation growth across the period of almost 25%.
Nial Ferguson, Group Publishing Director of Technology at Future, said: “The world of publishing is changing fast, and it is essential that official and trusted measurement methods can track that change."
“Tablet publishing is a huge opportunity and transparency is absolutely crucual. Publishers must not confuse commercial partners by combining numbers from print replica editions with essentially different interactive editions."
Jan Pitt, Executive Director of Client Services for ABC, added: “ABC recognised the industry need for digital publication standards and worked quickly to develop the standards in January. I am delighted to welcome T3 as the first ABC certified digital publication.”
Other Future brands including Total Film, Edge and MacFormat will be publishing Digital Publications Certificates at the next concurrent release in February 2013.