ELLE UK has launched its first dedicated mobile website.
The launch of the new mobile site is in response to increasing demand from ELLE readers and features a clean and streamlined layout.
Editorial includes articles, imagery, beauty and fashion tutorial videos and exclusive behind the scenes footage.
Users can also shop online at ELLEUK.com directly from their handheld device.
ELLE Editor-in-chief Lorraine Candy says: “Our new optimised mobile site sits alongside our website and printed magazine to provide our readers with a truly 360 ELLE experience, and also re-affirms our position as the most digitally innovative luxury fashion magazine in the marketplace.”