Glamour launches digital editions

By : PPA Communications

Glamour magazine will be available digitally for the iPad and Kindle Fire from the January 2013 issue.

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The digital edition apps will include all the content from the magazine, including editorial and advertising, as well as media rich enhanced ‘specials’.

Glamour publisher Condé Nast said the brand’s structure would work in a very similar way to that previously established across the Wired brand.

The print team will be responsible for all solus advertising activity, whilst the central digital team remains in control of all multi-site activity.

As part of the restructure Lucy Johnston has been seconded to the Glamour print team where she will take up the newly created position of Digital Commercial Manager.

Simon Kippin, Glamour Publishing Director, said: “Our client and agency colleagues will welcome this next stage in the integration of our Glamour brand sell, and we are so proud that the title is at the vanguard of true sales integration. 

“Our PDF replica digital editions have been well received to date, and the opportunities available to us with the iPad and Kindle Fire apps for our advertisers with augmented premium advertising is tantalising.”


 

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