Vogue has redesigned and relaunched its website.
The new site is built in HTML5 and CSS3 and has been optimised to fit different types of screen from mobile phone to monitor.
Editorial includes ‘topic sections’ which showcase all articles, catwalk shows, Vogue covers, blog entries and galleries, which are searchable by brand, people or events.
The site also features bespoke advertising functionality which means advertisers can either create ads themselves in HTML5, or use Vogue’s ‘ad builder’.
Alexandra Shulman, Editor of British Vogue, said: “The redesigned site offers the Vogue.co.uk user an experience which is closer to that of the print magazine whilst continuing to capitalise on the timeliness, newsworthiness and excitement of the web.
“The site’s reputation as being the leader for fashion and catwalk news gains from a more elegant visual approach, and is part of the general digital strategy of the magazine to play to our core values of fashion, intelligence, style and authority across all media.”