Auto Trader publishes ignition app

By : PPA Communications

Auto Trader is publishing a brand new monthly interactive tablet publication called ignition.

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The new title has been produced by content agency FuturePlus and created using the publisher’s FutureFolio software.

The app allows users to search for a new or used car from Auto Trader’s full classified listings.

It also includes a live Twitter feed with information about the different vehicles for sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.

FuturePlus Managing Director Jayne Caple said:  “This is the most advanced app that FuturePlus has ever produced and we couldn’t be happier with it.

“What’s made this project even more of a pleasure is partnering with a client that shares our ambition, knows their audience so well and has a crystal clear vision.”

The first edition of ignition is available to download now from Apple’s Newsstand at the launch price of £1.49.



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