BBC Good Food is publishing an interactive augmented reality edition for its Xmas issue.
Readers can download the free Aurasma app onto their smartphone or tablet, then scan pages of the magazine to reveal a special Christmas message.
Additional content includes tutorial videos from the Good Food team such as how to carve a turkey and how to prepare citrus fruits for seasonal recipes.
This year’s Xmas cover features a sparkly gingerbread house with a gold foil masthead and a first for the title – screen-applied copper glitter varnish.
Gillian Carter, Good Food Editor, said: “Good Food is a practical brand, so we use technology not for gimmicks, but to help deliver up-to-date and expert cooking advice, such as our videos.
“Aurasma is helping us deliver great added value to readers with smartphones and tablets. On top of that we have invested in the beautifully finished print version that is sure to stand out on the newsstand.”
BBC Good Food magazine is on general sale now and is priced at £3.70.