Esquire to launch new bi-annual style guide

By : PPA Communications

Hearst Magazines UK has announced the launch of the British version of Esquire’s style manual for men – The Big Black Book.

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The manual will be published twice a year in March and September  as a seasonal guide to trends in fashion, grooming, watches, cars, interiors, food, drink and travel.

The first issue – Spring/Summer 2013 – will be on sale in the UK from March 2013.

The 164-page, hard cover UK issue will retail on newsstands at £6 and the new title will also be available as a digital edition.

Esquire Editor-in-Chief Alex Bilmes said: "This is an incredibly exciting new launch for Esquire. There is a huge gap in the market for a luxury biannual men's style magazine that is unashamedly sophisticated but also unapologetically masculine.

“I'm thrilled that Hearst has given us the opportunity to expand the Esquire brand in new directions and 2013 will be a big year for us.”

 

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