The CMA (Content Marketing Association) has appointed Clare Hill to the position of Managing Director.
Hill joins from ITV where she was most recently Director of UK, managing the Sales and Marketing for ITV’s Home Entertainment product portfolio.
She joined the broadcaster in 2007 as Commercial Director and has also worked for Universal Pictures on DreamWorks content and Anchor Bay Entertainment.
Hill will be responsible for the overall running of the trade association and for attracting a greater diversity of members to build the organisation’s membership.
“The CMA represents an industry at the forefront of consumer engagement,” said Hill.
“I am very much looking forward to working with the team and our member agencies to carry on promoting the growing value of this exciting industry.”
Clare Broadbent, Chairperson, CMA added: “This is an incredibly exciting time for both the association and the content marketing industry which has been transformed in recent years through the emergence of new technologies and innovation.
“Clare’s experience will help drive the association forward and we look forward to welcoming her to the CMA team.”