FHM and VO5 have renewed their partnership to promote the campaign to discover the ‘100 Sexiest Women in the World’.
Now in its third year, the tie-up will see a multi-platform campaign across print, TV, online, radio, retail and social media platforms culminating in the FHM 100 Sexiest Party in May 2013.
All adverts will be co-branded with VO5 Extreme Style and their Break The Mould creative and the six figure investment starts with the March issue of FHM, published in February.
Rimi Atwal, FHM Publishing Director, said: “There is a fantastic synergy between the FHM and VO5 brands and we are proud to be continuing our partnership, building on last year’s record-breaking promotion.
“The 100 Sexiest franchise is a unique and powerful FHM sub-brand and our enhanced social media campaign this year will ensure it resonates with more mainstream men than ever before.”