Sport agrees Royal Navy sponsorship deal

By : PPA Communications

Sport has agreed a deal with the Royal Navy to promote its latest recruitment drive.

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The three-month partnership, agreed through agencies Carat and M4C , includes advertising, sponsorship and cover wraps in both the print and iPad editions of the weekly magazine.

Iain Duffy, Head of Sport Sales, said: “The Royal Navy’s campaign is to make more people aware of the roles that it offers potential recruits and Sport’s readers are the perfect demographic for this.

“Partnerships like this one show just how important the growing free magazine market is to advertisers.”

Lieutenant Commander Lee Thorne, Marketing Manager for Captain Naval Recruiting, added: “Sport magazine offers the Royal Navy a fantastic opportunity to create a genuine partnership. 

“Sport’s readers are the ideal fit to our target market and conversely the Royal Navy offers great career and lifestyle opportunities.”


 

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