Red goes interactive for 15th birthday edition

By : PPA Communications

Red has produced four different covers featuring interactive technology to celebrate its 15th birthday.

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The April issue features four interactive covers with models Alek Wek, Laura Bailey, Erin O’Connor and Maggie Rizer on the front who all come to life through the use of Aurasama technology.

Readers can download Aurasama as a free app to their mobile phone or ipad. Each Red cover star then comes to life, wishing Red a ‘happy birthday’ when the device is hovered over the magazine.

Group Publishing Director Ella Dolphin said: “Red is celebrating its 15th Birthday using technology that perfectly complements the experience of reading the magazine.

“Digital innovation and inspiring content all wrapped in a beautiful consumer experience – Red is 15 years young.”

The 15th anniversary April issue of Red is on sale now.


 

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