Haymarket has announced a new content partnership with Autobrands Media Ventures Inc. (AMVI) to bring Stuff to the Philippines.
AMVI is a Filipino-owned publishing company established in September 2015 by a group of motoring journalists, race car drivers, and auto enthusiasts.
In May 2016, it won the contract to license print editions of Haymarket's Autocar and to bring the brand's digital content to its independent website.
The Stuff deal builds on the relationship between the partners, and expands the technology brand's international portfolio to 11 countries.
Haymarket said Stuff will now reach more than 1m Asian consumers every month across the territory’s biggest gadget-buying markets.
Alastair Lewis, Haymarket Consumer Media's Brand & International Director, said: “Stuff has enjoyed a long and successful history in the Philippines and we are delighted that Ira Panganiban (Executive Editor at AMVI) and the team will be leading its progress to the next level at this important time. Autocar has gone from strength to strength and we look forward to Stuff doing the same.”
Ira Panganiban said: “Stuff is published by AMVI, a company created by a group of car enthusiasts who wanted to write about the things they love.
"It began with Autocar magazine, which engaged with their love for everything cars. This quickly escalated to everything mobile, with the publication of Wheels magazine, featuring vehicles like motorcycles, bicycles, segways, skateboards.
“Naturally, this group of men and women have begun focusing their attention on gadgets, technology, watches and apps. This is the reason behind their passion for Stuff.”