Bauer Media Group selects SPRYLAB as digital magazine partner

By : PPA Communications

Bauer Media Group has selected SPRYLAB technologies to be its global, interactive e-publishing platform provider of choice.

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Bauer Media will migrate its international portfolio of interactive editions to SPRYLAB’s Purple DS® platform in a phased execution throughout 2017 in a partnership covering the four key markets of the UK, Germany, Australia and the US.

Four of Bauer Media’s biggest digital magazine brands – Empire, Car, Bike, and Practical Photography – are already on the platform, as well as a number of titles in Australia.

SPRYLAB said its software platform will deliver enhanced publishing workflows, enabling weekly digital magazines such as Grazia and MCN to be published in as little as one day.

Cedric Atta, Director of International e-Publishing at Bauer Media Group, said: “Our decision formed part of a broader program of change aimed at streamlining our editorial systems and processes.

"We’ve been intending to centralise our digital publishing solutions for some time now – a plan that has been expedited by tech-led industry developments that dictated our need to deliver more and more titles in digital format for mobile and tablet devices.”

Jim Foster, Head of e-Publishing UK at Bauer Media Group, added: “More flexibility and support for editorial teams was top of our agenda – as was the need to have device-optimised apps that can be created with minimal impact on workflows.

"Post migration to SPRYLAB’s Purple DS platform earlier this year, the Empire art team has been able to produce top-quality, fully-interactive digital editions up to three days faster than was previously possible. This extra time is now being used to improve the app further, giving us significant competitive advantage by enabling the creation of ever more impressive digital versions.”

Stephan Heck, CEO at SPRYLAB technologies, said: “Our team is thrilled to be partnering with Bauer Media Group – a globally renowned and highly regarded publishing business. The company is a leader in its field and we’re delighted to hear that both the team at Bauer, and the editorial teams working at their prestigious publications, are already experiencing quick time to value with regards time, resource and cost savings.”

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