Good Food magazine will be published with a choice of covers for the first time ahead of the Xmas issue.
Readers can choose from a chocolate pudding or roast turkey cover and each version comes with an innovative special cardboard wallet, containing the popular Good Food 2012 calendar.
The calendar comes with an exclusive baking recipe for each month of the year, plus a special pull-out recipe card.
Editorial in the December issue contains 140 new seasonal recipes you can trust, including three new ways to cook your turkey, recipes for keeping vegetarian guests happy, and seasonal baking recipes from Great British Bake Off judge and baker, Paul Hollywood.
"Each year for the Christmas edition we come up with something innovative and eye-catching,” said Gillian Carter, Editor of Good Food magazine.
“Presenting two different covers for the first time achieves this and is a brilliant way to ensure standout on the news stand for this, our most important issue of the year.”