InStyle, IPC’s fashion title, has secured John Lewis as sponsor of its annual Best Beauty Buys awards.
The cross-platform promotion will also see the high street store partner in the launch of a Best Beauty Buys app.
As well as sponsoring the awards evening, John Lewis will have activity integrated within the Best Beauty Buys supplement and in-store events, on the website and within the new app.
The awards app will be free for users and available on all smartphones. As well as presenting the winning products, the app allows users to buy over 50 of the winning products via the John Lewis website.
Rita Lewis, InStyle Publishing Director, said: “InStyle’s Best Beauty Buys have always been eagerly anticipated by both readers and the beauty industry.
“With beauty a core pillar of our brand DNA, we are proud to showcase the best beauty products to our readers and users, and for the first time to be encouraging instant purchase.”