Sainsbury's magazine publishes biggest-ever issue

Sainsbury’s magazine is publishing the biggest issue in its 18-year history ahead of the festive period.

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The 276-page December issue is on sale now and is 88 pages bigger than the magazine’s usual pagination.

The latest issue has also broken previous advertising records and features 119 pages of adverts as well as a 12-page advertorial booklet celebrating Christmas drinks from the supermarket chain.

It also contains a Lindt chocolate bar, free Christmas roses and a free Rat Pack CD.

Sainsbury’s magazine Editor Helena Lang said: “Our editorial team have worked their socks off producing this bumper Christmas issue.

“Our great-looking editorial means that advertisers can feel 100 per cent confident that their copy will be seen in the company of the absolute best in the business.”

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