Hearst-Rodale UK is launching the first edition of Women’s Health in the UK.
The 140-page issue goes on sale on 8 February and features an exclusive interview with cover star Kate Beckinsale, expert home fitness tips, fad-free weight loss ideas, beauty tricks and a style section.
The new title launches with an initial print run of 200,000 and will be published on a quarterly basis.
The launch is being supported by a raft of promotional activity including a national press campaign, advertising in Hearst Magazines UK’s print and digital titles, promotion with key retail partners, and a 300K digital edition sampling drive on Apple newsstand.
Women’s Health Editor Farrah Storr said: “A lot of people have asked why there wasn’t a female equivalent to Men’s Health in the UK so we’re delighted to be launching Women’s Health.
“We have invested a lot of time in producing a great magazine with hundreds of actionable tips and tricks, each one backed by world class experts and scientific research.”