In response to the Bailey Review into the commercialisation and sexualisation of childhood, a spokesperson from the PPA said:
“The Department for Education's review into the commercialisation and sexualisation of childhood, led by Reg Bailey, Chief Executive of Christian charity Mothers' Union, is a wide-ranging report into the interaction between children and the commercial world.
Within its findings, the review mentions parental concerns regarding the display of 'lads' mags' within retail environments.
The existing best-practice guidelines for the display of men‟s lifestyle magazines, which have been drawn up by publishers in association with the National Federation of Retail Newsagents and endorsed by the Home Office, are sensitive to these concerns and provide retailers with a series of measures to ensure these titles are placed away from the view of children.
According to the National Readership Survey, the average age of a reader of men‟s lifestyle magazines is 30, and these titles are not created for, or marketed to children.
Publishers fully support the cross-industry display guidelines and the PPA welcomes the opportunity to promote them in the wake of the publication of the Bailey Review.
The PPA will evaluate the findings and evidence within the Bailey Review to inform its ongoing work with retailers and other stakeholders in the magazine supply chain on the appropriate display of men‟s lifestyle magazines.”
Notes to editors
About the Display Guidelines for Men's Lifestyle Magazines
The average age of a reader of men‟s lifestyle magazines is 30, according to the National Readership Survey, and these titles are not created for, or marketed to children. Guidelines for retailers on the appropriate display of men‟s lifestyle magazines can be downloaded from http://bit.ly/iJgofL
The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business media publications, including magazines, journals, directories, websites and events. For more information visit www.ppa.co.uk
0207 400 7528