March 2010

Tuesday09March2010

US magazine ad spend forecast to rise in 2010

Print magazine advertising in the US is forecast to grow 1.9 per cent this year, researchers have found.

Monday08March2010

Apple reveals iPad launch date

iPad, Apple’s eagerly anticipated tablet device, is scheduled to hit stores in the US on April 3, paidContent: UK reports.

Monday08March2010

Proposal to extend online advertising rules

Advertising stakeholders including the PPA have submitted proposals to extend the remit of the industry’s self-regulatory advertising code to cover promotional material in non-paid-for space online, such as companies’ own websites and in social media.

Monday08March2010

Report studies links between magazines and their websites

Columbia Journalism Review has conducted research to assess how magazine publishers approach their websites.

Monday08March2010

UBM trials paid content as Building gets paywall

UBM is trialling the use of paywalls among its stable of magazine websites.

Monday08March2010

YouTube videos to come with subtitles

Videos on YouTube are to be made more accessible to deaf and hard-of-hearing users through the addition of subtitles.

Friday05March2010

Business Media Group briefed on key PPA issues

Members of PPA’s Business Media Group met this week for a briefing on a number of key PPA initiatives.