Monday08February2010

Facebook rises up online news provider ranks

Facebook has become the fourth most important source of news on the internet, Brand Republic reports.

The site ranks only behind Google, Yahoo! and MSN, according to data from Hitwise, demonstrating the growing importance of social networking channels as news sources.

Hitwise Senior Online Analyst Heather Hopkins said recent data showed that Google News accounted for 1.39 per cent of upstream visits to News and Media websites while Facebook has grown to be responsible for 3.52 per cent.

She added that Facebook could be “a major disruptor to the News and Media category”.

For more on this story visit Brand Republic.

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