Hachette signs up AudienceScience to target online users
Hachette Filipacchi UK has signed up PPA associate member AudienceScience to help its advertisers connect with targeted online audience groups.
The Audience Gateway - AudienceScience's targeting platform - will be used by Hachette Filipacchi to build unique consumer segments, enhancing the relevance and value of its inventory to advertisers.
Jonathan Asfaw, commercial director at Hachette Filipacchi, said: "We are committed to providing our advertisers with the ability to reach their targeted audience as efficiently and effectively as possible while also providing the most relevant experience for our visitors.
"AudienceScience's proven technology gives us the flexibility we need to support these aims and enhance our offering to both parties."
For more information on AudienceScience click here.
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