PPA often works with other organisations on research projects covering all aspects of the media market. We are currently re-cataloguing our report database and will have a large archive of information available here soon. In the meantime, we have most recently participated in the independent study below, commissioned and published by the Stationers' and Newspaper Makers' Company to identify and analyse the key trends influencing future demand for paper:

The Future of Paper and Print in Europe 2008-2020

For more information about this report and to purchase the report at the discounted rate for PPA members, download The Future of Paper and Print in Europe 2008-2020 information and booking leaflet.

In the last quarter of the twentieth century, analysts were predicting conflicting outlooks for the graphic paper sector. The impact of new technology was expected to drive down volumes, although some argued new media would provide a compensating boost. The reality was that during the period, little changed! At the end of the first decade of the twenty-first century, more deep-rooted changes
in demand patterns in the graphic paper marketplace are now evident. This independent study takes a pragmatic and realistic view of the demand for print and graphic paper grades in Western Europe through to 2020. Sectors analysed include newsprint, uncoated and coated mechanical and woodfree papers used in newspapers, magazines, book publishing, advertising and commercial print and business papers and print.

Designed to meet both the needs of busy executives concerned with the key findings and analysts seeking detailed information, the report is presented in two parts:

Part 1: Summary and key findings

  • Summary of recent historic trends
  • Key issues and drivers impacting future demand
  • Outlook to 2020 by market and paper grade
  • Implications for the Supply Chain

Part 2: Detailed Market Analysis and Forecasts

This section contains the detailed data and analysis used to prepare the report summaries, forecasts and findings. The data tables and charts included cover in depth the following:

  • Recent trends in demand
    • Trend data from 1995 and developing patterns of consumption by grade
    • The key influences on future demand patterns
      • Economic, demographic and other issues
      • Developments in media, other communications and business
      • Developments in printing technology
      • Developments in paper (substrate) technology
      • Environmental issues
      • Supply issues – availability of paper and the impact of trade issues on print production in Europe
      • Future developments by market and paper grade
        • The 2020 outlook for each end use
        • Forecasts
          • Impact analysis, forecasting assumptions and forecasts to 2020 by end use and paper grade

          For more information about this report and to purchase the report at the discounted rate for PPA members, download The Future of Paper and Print in Europe 2008-2020 information and booking leaflet.