This page includes market data, resources from the PPA’s network of retail specialists, and information on growing sales in the dynamic magazines category.

The PPA’s work in this area is driven by the Retail Marketing Group (RMG), which champions the magazine category at retail; acts as a forum to communicate with retailers on any non-competitive needs and requirements; and creates opportunities for retailers to work with a collective group of publishers and distributors to promote the category in stores and to drive sales.


 


 

Promoting Magazines at Retail

Interview with Kevin Petley, HELLO!

2017 Q2 Retail Data

Kevin Petley

RETAIL SALES VALUE: £245,631,664

WEEKLY SALES VOLUME: 123,646,271

361 NEW TITLES LAUNCHED IN 2016

 

"Magazines are under threat ... There has never been a more relevant time for magazines to demonstrate their value."

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Email retail@ppa.co.uk to request the quarterly retail data report.

Just Ask

Making More Money from Magazines 

Just Ask

Making More Money from Magazines

Boost customer loyalty and drive magazine sales with Just ask, the PPA's Shop Save and Home News Delivery initiative.

CLICK HERE >

Making More Money from Magazines is a free guide for retailers that provides advice and support on successfully managing the magazine category in-store.

CLICK HERE >

                       

 


 

Guidelines and Information

Best Practice Guide for the Inclusion of Off Sale Dates
The ANMW/PPA Guide to including off sale date in the barcode area.

Guide to Barcode Issue Numbering 2017
The ANMW/PPA Guide to barcode issue 'add-ons' for 2017.

PPA Best Practice for Bar Code Guidelines

This latest best practice guide contains everything you need to know about putting together a barcode for your magazine.

PPA Guide to Partworks
Six simple steps to stronger partworks sales in a handy downloadable guide.

Best Practice Guidelines for Retail Store Communications - May 2013

A simple guide to the key elements of an effective retail store communication designed to support permanent and temporary colleagues who are managing the magazine category.

The Smart Publisher's Guide to Value Packs and Polybagged Magazines 50 Barcodes
This Smart Guide outlines the key requirements for barcoding 'value packs', containing selected magazines, and distributing them as a separate product.

Best Practice Guidelines for Covermounts and Promotional Gifts - June 2015
This Best Practice document is a guide for publishers on the types of promotional items which carry additional requirements. It highlights those items which PPA recommends publishers do NOT use and also those items which should only be used after due consideration.

Smart Guide to Magazine Security for Carriers

This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

Smart Guide to Magazine Security for Export Distributors
This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

Smart Guide to Magazine Security for Finishers

This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

Smart Guide to Magazine Security for Printers

This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

Smart Guide to Magazine Security for Publishers
This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

Smart Guide to Magazine Security for Subscriptions Houses
This guide is designed to address concerns over leaks within the supply chain that allow unauthorised sales of magazines at car boot sales, market stalls and via the internet.

PPA Sales Based Replenishment Guide

An overview of the national Sales Based Replenishment (SBR) system, which outlines the PPA's work with wholesalers and retailers to introduce minimum standards associated with processes, standardised reporting and communication.

Best Practice Guide to Coupons and Vouchers - September 2013

This guide gives publishers and marketers best practice advice on running safe and successful voucher campaigns.

The Smart Publisher's Guide to Barcodes for One-off Specials - November 2013
This Smart Guide gives advice on barcoding for one-off specials and recall off-sale dates.

Affidavit Claims Guidelines - Feb 2014
These guidelines have been prepared to assist wholesalers’ understanding of the requirements for fully auditable stock control and returns processing systems, capable of generating computerised 'Affidavit' credit claims.

Retail Guidelines for the Display of Men's Lifestyle Titles - 2013
This document advises retailers of the recommended display guidelines for men’s lifestyle magazines - or “Lads’ Mags”.

The Smart Publisher's Guide to Voucher Scheme Safety - 2011


The Smart Retailer's Guide to Making Coupons Work for You - 2013

EDI Standards Library

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