THE TRUST STAGE

The biggest names from the world of magazine media and beyond

Time Agenda
08:00-09:15

REGISTRATION/NETWORKING


09:20-09:40

WELCOME

Barry McIlheney, CEO, PPA
Marcus Rich, Chairman, PPA/CEO, Time Inc. UK


09:40-10:00

THE MARCUS MORRIS LECTURE: ALL TOGETHER NOW

Centaur Media CEO Andria Vidler sets out the stall for the day and the year ahead

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10:00-10:40

A MATTER OF TRUST

Three of our top Editors - Matt Kelly, Dylan Jones, and Emma Maier - on why trust and quality matter so much in a world of fake news and clickbait

Matt Kelly, The New European
Dylan Jones, GQ
Emma Maier, Inside Housing


10:40-11:00

COFFEE/NETWORKING


11:10-11:50

THE MAGNETIC SESSIONS: BIASES AND BLIND SPOTS

Never has there been a time where bias in business, advertising, and media planning is more widespread. Richard Shotton, author of best-selling book The Choice Factory, presents some insights and practical steps we can all take to avoid the blind spot trap. He will be joined by Mike Florence, Chief Strategy Officer for PHD Media, Morag Blazey, CEO of Ebiquity, and industry commentator Dominic Mills to discuss how we collectively take up the mantle for more objective and responsible decision making.

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12:00-12:45

ALL TOGETHER NOW

Four of our leading Consumer CEOs survey the current landscape, and look ahead to what's next. Starring Immediate Media's Tom Bureau, Shortlist Media's Ella Dolphin, Bauer Media's Rob Munro-Hall, and James Wildman from Hearst UK. 


12:45-13:40

LUNCH/NETWORKING


13:40-14:10

PUBLISHING WITH ALEXA: WHAT IS NOW? WHAT IS NEXT?

Meryem Tom, head of Amazon Alexa UK, shares a high-level view of Amazon's commitment to voice experiences via Alexa in partnership with brands. Previously head of strategy at AOL UK, Meryem will be interviewed by Marc Chacksfield, Global Editor-in-Chief of TechRadar

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14:10-14:35

CULTURE IS KING

James Tye, CEO of Dennis Publishing on creating a culture to win

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14:35-15:05

CHUKA UMUNNA MP

Labour's leading remainer, and the man some see as a potential leader, Chuka Umunna MP, interviewed by Campaign's Global Editor-in-Chief Claire Beale. Chuka will discuss how BREXIT is likely to impact professional publishers, the prospect of a second referendum, and what's next for the Labour party.


15:05-15:25

COFFEE/NETWORKING


15:25-15:55

THE ASCENTIAL STORY

A lesson in transformation: Natasha Christie-Miller on Ascential's journey from B2B to global specialist information provider

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15:55-16:35

THE X FACTOR

Kathleen Saxton, founder of The Lighthouse Company hosts a special panel on how to spot real talent and how to keep it happy. Starring . . .

Kevin Costello, CEO, Haymarket Media Group
Amanda Barnes, CEO, Faversham House Group
Jonathon Whiteley, CEO, Incisive Media


16:35-16:40

CLOSING REMARKS

Barry McIlheney, CEO, PPA


16:40-18:00

DRINKS RECEPTION!


THE INNOVATE STAGE

The very best case studies from consumer magazines and Business Media

Time Agenda
10:00-10:40

BUILDING WORLD-CLASS EVENTS AT SCALE

Mariam Ahmed and Steve Newbold share the secrets of Stylist Live and The Festival of Marketing. In a deep dive into what makes these two massive events so successful, expect lots of tips and takeaways on sponsorship, marketing, content, sales and much, much more

Mariam Ahmed, Events Director, Shortlist Media
Steve Newbold, Divisional MD, Centaur Media 

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10:40-11:00

COFFEE/NETWORKING

11:00-11:20

STOP THINKING PLATFORMS. START THINKING BRAND

If you're still mainly recutting the same content in different channels then you're missing out on the opportunity to be something truly memorable for your brand. Karla Courtney, Digital Director of leading Australian Content Marketing Agency Medium Rare, provides inspirational case studies and practical examples of the best creative and workflow tools behind innovative content programs that work.

Karla will be introduced by Woodwing's Leonie May.

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11:20-12:00

NEW CITIES ON OLD FOUNDATIONS

PPA Business Chair Tim Brooks interviews Metropolis Group CEO Robert Marr on his strategy of investing in established brands and the new business he is building with them as a result.

12:45-13:45

LUNCH/NETWORKING

13:45-14:25

THE MAGNETIC SESSIONS: HOW PASSION PAYS

Since 2012 consumer spending on hobbies and enthusiasm has grown by more than 30 per cent. The advent of new measurement currency PAMCo, released in April for published media, allows us to see better than ever the reach and engagement of sector-specific magazines across all media platforms. Douglas McCabe, MD of Enders Analysis; Nicky Holt, Group Commercial Director, Bauer Media and Amanda Wigginton, Insight Director at Time Inc. present some new consumer and audience data and pose this key question - do advertisers fully understand the potential benefit of targeting that which defines us? Moderated by Sue Todd, CEO, Magnetic

14:25-15:00

CREATING TOMORROW TODAY

Carla Buzasi, the new MD at WGSN, on how to sell high-end corporate subs, all across the world. Carla, who was launch Editor at HuffPo UK, and before that Digital Editor at Marie Claire, comes to the PPA fresh from her standout presentation at SXSW. 

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15:00-15:25

COFFEE/NETWORKING

15:25-15:55

THE FAST SHOW

Betsy Fast, Executive Director of Digital Editorial Strategy at Hearst UK, on how best to use platforms and processes to deliver editorial excellence and growth

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15:55-16:35

SELLING MORE SUBS: HOW TO INCREASE REVENUE ACROSS ALL PLATFORMS

Chloe Thompson, Audience Development Marketing Manager at New Scientist (and PPA Marketeer Of The Year), and Mark Beard, SVP, Digital Media and Content Strategy at The Economist will be sharing what works when, where, and why.

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THE PASSION STAGE

The heart and soul of magazine media

Time Agenda
10:00-10:40

TOMORROW'S STARS

Four of the PPA's recently crowned 30 Under 30 interviewed by Mark Frith, Editor-in-Chief, Radio Times on what's next for all of us

Calum Di Lieto, Editor, C&IT Magazine
Isabella Silvers. Digital Commercial Writer, Hearst
Chris Mandle, Entertainment Director, Shortlist
Laura Rutkowski, Staff Writer, PPA & recent City, University of London Graduate

10:40-11:00

COFFEE/NETWORKING

11:00-11:25

USING MAGAZINE BRAND POWER TO SELL BOOKS

Julian Linley and Judith Secombe explain how Hearst's new venture "Big Book" adds real value across nine separate brands. Expect crime, classics, biography. . . and more!

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11:25-11:30

START IT UP

Grace Harrison on why Foul Play magazine needs YOUR support

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11:30-12:00

HOW BROADCAST TV AND PODCASTS ARE DELIVERING REAL RESULTS FOR PUBLISHERS

Time Inc.'s Mark Winterton and Miki Mistrati take us through the secrets of broadcast TV success, while Empire's Chris Hewitt unpacks the power behind their hugely successful podcast.

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12:45-13:45

LUNCH/NETWORKING

13:45-14:25

THE POWER OF THE NEWSSTAND

One distributor, one publisher, one Editor on why the newsstand still matters so much

Adrian Hughes, Group Managing Director, Marketforce
Kevin Petley, Business Director, HELLO!
Claire Sanderson, Editor, Women's Health

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14:25-14:30

START IT UP

Dan Tickner on why Recorder magazine needs YOUR support

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14:30-15:00

THE MAGNETIC SESSIONS: PUTTING TRUST IN CONTEXT

Trust in brands has come under attack of late, but trust and context are heavily entwined. Understand these principles and you can unlock opportunities for rebuilding credibility for advertisers. In this session, we take a look at the role that magazine brands can play in this process, through the lens of the fashion, food and film sectors.

Sue Todd, CEO, Magnetic
Anna Sampson, Insight & Strategy Director, Magnetic
Ffion Turner, Business Science Director, MediaCom North

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15:00-15:25

COFFEE/NETWORKING

15:25-15:30

START IT UP

Ed Needham on why Strong Words magazine needs YOUR  support

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15:30-16:15

KEEP THE CUSTOMER SATISFIED

What was once called Customer Publishing is now the world of Content Marketing. Three of its leading lights survey the current landscape and look ahead to what's next 

Andrew Hirsch, John Brown Media
Ian McAuliffe, Think
Nicola Murphy, The River Group

THE TOGETHER STAGE

Case studies of partnership and collaboration galore

Time Agenda
10:00-10:40

WHEN THE RUBBER HITS THE ROAD: WHAT REAL PUBLISHER COLLABORATION LOOKS LIKE

In this high-level session, Nick Flood from Dennis is joined by AutoTrader's Michelle Davis, Chris Daniels from Haymarket, and Bauer's Jim Burton. They'll be explaining how they collaborate to persuade brands and agencies of the scale and power of their collective car-trading platforms, sharing research, insight, and much much more

10:40-11:00

COFFEE/NETWORKING

11:00-11:20

SUSTAINING PRINT, MANAGING COSTS, AND EXTENDING YOUR PORTFOLIO'S DIGITAL RUNWAY

David King, CFO of Johnston Press, and Ben Bird, Partner at Vendigital, show how portfolio reviews can support publishers in harnessing the power to extend print revenue whilst driving the digital agenda.

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11:20-11:40

THE WORLD'S MOST POWERFUL IMAGE DATABASE TOOL

Hear from Founder of IDS, Matthew Carse, on how to use Artificial Intelligence to efficiently manage image content, licenses and spend, while improving editorial workflow.

11:40-12:00

HOW EMAIL PERSONALISATION GETS REAL RESULTS FOR PUBLISHERS

The key is to understand your subscribers' past behaviour. Adestra's Head of Customer Success, Danielle Woolley, sits down with Immediate Media's Steve Stone and George Shiangoli to discuss how they have developed and test automated dynamic email newsletters that subscribers love to read. 

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12:45-13:45

LUNCH/NETWORKING

13:45-14:15

IN THE MOMENT

Immediate Media's Jules Taylor and Catherine Potter talk us through the mindfulness revolution, and how In The Moment magazine is tapping right into it. They will finish this special session with a short guided meditation, giving you a welcome break from a very busy PPA Festival afternoon.

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14:15-14:45

HOW AMAZON PAY CAN SPEED UP YOUR SUBSCRIPTION PROCESS

Karen Pepper, Head of Amazon Pay UK, explains the benefits of Amazon Pay and how it can dramatically speed up subscription fulfilment for publishers. A hands-on session full of practical advice.

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14:45-15:05

ACCEPTING THE CHALLENGES OF A CHANGING MARKET

Today, platforms and audiences are constantly changing, and professional publishers must therefore react quickly. In this session, Time Inc.'s Leonard Burns, and SPRYLAB's York Walterscheid will tackle this challenge from a business and technical perspective, providing examples and industry perspectives on turnkey solutions for multi-channel publishing and cross-media content re-use.

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15:05-15:25

COFFEE/NETWORKING

15:25-15:45

GOOD DESIGN IS GOOD BUSINESS

Multi-award-winning Creative Director Andy Cowles on how good design delivers more profit to your bottom line. B2B or consumer, he'll be sharing tips on making every interaction meaningful, delivering more with less and why it pays to show, not tell

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15:45-16:15

TERRI WHITE IN COVERSATION WITH NOEL CLARKE

Empire and Pilot TV Editor-in-Chief Terri White in conversation with the BAFTA-winning film and TV Actor, Writer and Director Noel Clarke about Dr Who, the Kidulthood trilogy, and forthcoming Sky One show Bulletproof