FourFourTwo signs digital content partnership with Denmark's Aller Media
FourFourTwo has announced a new digital partnership in Denmark with Aller Media.
Under the terms of the new deal, FourFourTwo will provide the local partner with digital content, such as previews, interviews and analysis, for its Pling Lite app.
It is the latest international partnership signed by the Haymarket brand, which recently expanded its global footprint with deals in France and South Africa. It now operates in 20 markets through global partners.
Mike Skype, Commercial Partnerships Manager at Aller Media, said: "I am personally a massive fan of FourFourTwo and look forward to reading articles from the world’s biggest football magazine, in Danish."
Alastair Lewis, Haymarket Consumer Media's Group Director, added: “I'm delighted to welcome our new partnership for FourFourTwo. The agreement is a great example of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”