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    C+D boost advertising revenue by 29% as a result of improved engagement across their newsletter portfolio

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    Publication Date 29/05/2015 09:19:00
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    The C+D marketing team were concerned about decreasing engagement rates across their newsletter portfolio. In fact, a significant proportion of their database had not opened or clicked for some time. However, they managed to turn this around with engagement-boosting strategies, which resulted in increased advertising revenue, active subscribers, and engagement rates.

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