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    How mobile is changing email and what publishers need to do about it...

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    Publication Date 11/03/2013 00:00:00
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    The mobile channel has produced a culture of information on-demand. We can now view our emails as and when they come through on our smart phones. The question is though has this necessarily made us more responsive as an audience? In truth it seems the opposite. We view an email as it arrives on our smart phone, think about it for a second and then move onto the next one. But what about the publishing sector in particular? What should publishers do to increase email engagement and responsiveness?

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