5 key questions for publishers when replacing their ad management systems

5 key questions for publishers when replacing their ad management systems

5 key questions for publishers when replacing their ad management systems

Content Type Whitepaper
Publication Date: 25/08/2016 12:59:00
Resource: >> Download this resource here

Advertising revenue is set to boom this year. The Rio Olympics, Euro 2016 football championships in France, hotly-contested US Presidential elections and the growth of digital advertising, especially on mobile, will drive global ad expenditure up by 4.6% to over £400bn, according to forecasts by Publicis Groupe’s ZenithOptimedia.



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