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    Broaden your circulation horizons

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    Publication Date 27/01/2015 15:26:00
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    In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

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