Check out this infographic showing the reasons publishers should consider micropayments.

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Publishers Win By Offering A Number Of Ways To Pay For Content

Publishers Win By Offering A Number Of Ways To Pay For Content

Publishers Win By Offering A Number Of Ways To Pay For Content

Content Type Whitepaper
Publication Date: 13/12/2017 00:00:00
Resource: >> Download this resource here

Putting customers first is one of the central tenets of the digital revolution. Organisations from retailers to banks, to travel companies to healthcare providers, are scrambling to give consumers what they want, when they want it - in the form of convenient and frictionless digital experiences on mobile, website or app.

Publishers too need to jump on the bandwagon before they lose to competitors. However while they are having to embrace digital transformation and all it offers, they are also having to guard against several threats.

A large chunk of publishers’ income relies on advertising revenue - impressions, clicks and purchases via their websites. An increasing number of consumers run adblockers, which means that their associated advertising revenue disappears. Similarly, as consumers move from print to digital, they discard the idea of subscribing to their favourite broadsheet, and embrace the abundance of the online news.

So while the transition to digital offers publishers new audiences and potentially massive revenue streams, it also creates problems which weren’t there before.

Publishers need payment options which cover all their bases
Our company offers a number of solutions: micropayment pay-as-you-go, microsubscription and subscription options to publishers. We also offer an adblocker monetisation option, which gives adblocker users the choice between ‘whitelisting’ the newspaper in their adblocker or making a simple payment to offset lost advertising revenue.

The good news is that the Jamatto options put the customer back in the driving seat, while giving publishers new avenues to collect revenue.
• People who visit a publisher’s site infrequently to read only one particular article can make a one-off pay-as-you-go payment.
• People who visit a site occasionally for a short period of time, say for half an hour, can take out a 30 minute ‘all you can eat’ microsubscription.
• People who visit a site daily or several times a week, can take out a more conventional subscription.
• Plus there is an option to make a small payment for an ad-free experience, which will recover revenue lost to adblocking. The benefit for publishers is that the RPMs for this option regularly  outperform the unblocked ads.

We believe that in the digital age, it’s imperative that publishers give consumers the choice of how they spend their money and what they spend it on. 

Do micropayments cannibalise advertising revenue?
Publishers have voiced concerns that offering a micropayment option will cannibalise their advertising revenue. With Jamatto now live on 15 publishers’ websites, we’re seeing that those concerns are unfounded. In fact advertising revenues increase because we see that over 70% of people running an adblocker choose to whitelist ads on their favourite news sites – and therefore see ads again. 

This figure is substantially higher than reported by other appeals to adblocker users - probably because by adding a micropayment option, people better understand the monetary value of the ads they are blocking and are therefore are more inclined to whitelist.

The remaining 30% who choose not to whitelist produce healthy revenues from micropayments and microsubscriptions of between $2-$18 per 1000 page views (RPM). 
So it’s a win-win! Publishers enjoy increased revenues, while consumers choose how they pay to enjoy their content, and the overall customer experience is improved. Check out this infographic showing the reasons publishers should consider micropayments.



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