74% of B2B media leaders see intelligence products as essential for growth

74% of B2B media leaders see intelligence products as essential for growth

74% of B2B media leaders see intelligence products as essential for growth

Content Type News
Publication Date: 14/11/2017 00:00:00
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A survey of 30 of the UK’s leading B2B media brands has identified data and intelligent products as the core growth area for the sector in the coming three years.

Published today by Merit Group (www.meritgroup.co.uk), ‘The Future of Growth in B2B Media’ report brings together insight from the minds of 35 senior managers across over 30 UK B2B media businesses. The research paints a bold picture of an industry that is embracing the opportunities that technology such as artificial intelligence offers, while looking to capitalise on new data trends putting customer needs at the forefront of future business models.

Among the key findings was a belief among 74% of respondents that leading media brands in three years’ time will be companies that have developed at least one data and intelligence product. With only 34% of respondents listing intelligence products as a core revenue stream in 2017, a significant shift in approach will be required for brands to remain competitive. 

88% of those surveyed listed customer insight and data analysis as the ‘most important’ skill required in the next three years. Worryingly for the sector this area was also predicted to be the area most difficult to recruit for. 

Other key findings include:
Events expected to be second biggest area of growth for B2B media companies
51% believe artificial intelligence will be part of their products within three years
Asia-Pacific and North America seen as most fertile growth areas internationally
60% see ‘significant challenge’ in developing valuable content and data that meets local market needs when expanding internationally

“It’s clear that we are heading into another tipping point in the B2B media sector,” said Con Conlon, CEO and Founder of Merit. “After a difficult adjustment period, the industry has adapted fairly well to the changes brought about by digital and online in the past 15 years. Now we sit once again on the cusp of great technological change. 
“While there are real concerns around the talent crunch brands face, the findings of our report confirm to me that we operate in a dynamic, progressive and innovative sector and UK media companies, especially those with a b2b focus, will achieve growth by embracing technological change and an innovative mindset.” 

The survey’s findings have been released as Merit unveils its new branding and the launch of Merit LABS – a tech incubator designed to give its clients access to cutting edge R&D in the latest transformative technologies. Merit LABS brings together experts in transformative technology covering artificial intelligence, robotics, machine learning and big data processing.

“Merit LABS represents our commitment to innovation,” said Con Conlon. “We know that many organisations simply do not have the resources needed to build their own dedicated R&D teams. Merit LABS cultivates innovation and progress and gives our customers a competitive advantage. It’s our way of demonstrating that at Merit we are always actively keeping our eyes on the horizon and helping our customers grasp the opportunities the future holds.”

Copies of ‘The Future of Growth in B2B Media’ are available on request. Please contact Helen Coetzee, helen@mpg.biz, +44 (0)  7775 943 080.

Note to editors: 

About Merit: Founded in 2004 by Cornelius Conlon, Merit is on a mission to ensure the successful evolution of the b2b information and media industry in the face of fundamental challenges and dramatic change

Merit provides product data, marketing data, customised software and marketing automation services. With over 900 employees and offices in Chennai, Mumbai and London, Merit supports some of the world’s leading b2b information and media businesses including The Financial Times, Dow Jones, Informa and Ascential as well as an impressive global portfolio of smaller, pioneering brands.  
The DATA + CODE Merit delivers supports innovative, flexible and efficient growth.

For further information, interview requests or for access to images, please contact Helen Coetzee, helen@mpg.biz, +44 (0) 7775 943 080.


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