About
RAM

RAM is all about measuring your media effectiveness. We measure and record how ads and articles are read and understood - and what impact they have amongst your readers.

In today’s world of rapidly expanding content channels and devices, research is essential for every content publisher. RAM works closely with content publishers in designing a complete research program that best fits the goals and objectives of each client.  With over 60 million interviews of ads and editorial content, RAM has the largest reference database in the world. Each year RAM delivers millions of dollars in ROI to its clients across 18 countries and 1,000+ clients.

RAM’s portfolio provides unique and strategic solutions with relevant insights to help increase their clients’ revenue, grow their audience and give them a clear understanding of their markets in which they operate, be it local, regional or national.

Headed up by Dianne Newman, CEO, RAM UK are keen to engage with the media and advertising communities to share the exciting and innovative insight that RAM can offer.

Dianne has over 20 years experience of Media Research, having worked at Newcastle Chronicle, Scottish Daily Record and more recently Johnston Press where she was Group Head of Research & Insight. She was part of the JICREG Technical Sub Committee, Chairperson of the Regional Media Research Forum and has extensive experience of both commissioning and using research across multi channel platforms. Dianne is an experienced, dynamic speaker and is well known for her engaging and creative presentation styles.

 

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